Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.

Description: Full version of NewsDirect Newsletter, May 2005, Issue No. 50.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Review of The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day, by prominent statistician David J. Hand.

Description: Article from The Actuary, June 1999 – volume 33 - Issue 6: If the Internet Life, Health, Annuity, and P&C Insurance Company also known as Insurance.com were formed, it would be a very good investment based on the performance of other companies with the word Internet in the name and the “dot com” that follows. But would it sell insurance and would it be profitable?

Description: This session at the SOA 1998 Maui I Spring Meeting presents the concept of marketing to current policyholders, the benefits of such, and a model for success.

Description: Presented at June 1985 Spring Meeting. This session discussed: Demutualization process overview, Considerations, Current developments - Society of Actuaries committee New York legislation, Accounting for the demutualized company, How investment analysts will view the demutualized company.

Description: This session from the 1984 SOA Toronto Meeting analyzes current and possible future non-traditional/mass marketing techniques, examining their potential for enhancing present day, insurance marketing methods and the impact on the agency system. From Record of the Society of Actuaries Vol. 10, No. 4A

Description: This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was on areas such as, process improvement, improved underwriting information, middle market penetration, and organizational issues.

Description: Panelists discuss various aspects of lead generation, including database development and management, market segmentation, and marketing techniques. From the Record of the Society of Actuaries, Vol. 23, No. 3.